Welcome to DMN’s Women in Marketing Group, a year-round resource for content material on equality, variety, and inclusion in marketing, and in the office generally. Telematics is an commerce that’s outlined as the blending of telecommunications and informatics to supply automobile security and leisure providers equivalent to navigation, location affirmation and emergency dispatch by numerous communication utilized sciences, from GPS and DMB (Digital Multimedia Broadcasting) networks to Bluetooth, Wi-Fi and cell communication.
The big driver for social media will be hyperlocal marketing, the use of metadata like zip codes, landmarks and neighborhood mentions to attach people with providers and merchandise nearby, be it a number of blocks or even a specific street handle.
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The walled garden nature of streaming networks like Disney Plus and Netflix, or the nascent development of different digital media like podcasts, might cause marketers to rethink social media platforms the place user engagement and ROI is questionable.