Influencer Marketing Increases Brand Awareness & Reach

Have you heard that influencer marketing is getting more popular these days? You might wonder why these things happen, and you are not the only one to wonder about that. Influencer marketing is known to have led to a better increase of sales leads. But, how exactly these outdo the traditional marketing? Find out the answer in this article below.

How Influencer Marketing Leads You to a Better Brand Awareness

The old-school marketing is now refreshed with the addition of influencer marketing. What exactly is an influencer marketing? To be said shortly, it is a marketing way which is done by influencers—the ones who are deemed to have a big ‘influence’ in social media. Influencers are often linked with a huge number of followers (or subscribers, whatever the name is).

Therefore, in short, influencers are people who make a living through their social media, and more often than not they have a large mass to feed with their ‘handmade’ contents. They create cash simply by getting endorsement or through the content monetization.

You may wonder why these days there are so many influencers get endorsed. Does that make a brand become well-known and successfully increasing their sales to some extent?

Well, the answer is yes. Influencers are said to be successfully increase a brand’s sales. According to a source, almost half of the survey participant that they conducted chose to pick the product that an influencer is using, even though they are not promoting it or getting endorsed by that brand.

Another source mentioned that 82% of completed influencer marketing leads the company to increased sales. With less than one-fifth of the influencer marketing that is failing, you can say that this marketing method is effective.

That number alone is a great indicator that influencers are the new effective marketing tool. You can hire influencers to help people know your brand and lead them to purchase decision.

The increasing brand awareness is basically the result of the number of mass that the influencer is having. Moreover, if they have a social media presence, starting from their excellent contents or good engagement with the followers/subscribers, these factors higher the chance of your brand getting known by more people if you hire an influential influencer.

However, not all influencers can help you increase your company sales. You should know which influencer to hire by conducting a simple evaluation for the potential names listed.

Besides you are sifting who to hire through their followers count, you also need to select one with excellent online presence. The online presence of an influencer depends on these aspects below:

1. How ‘well’ their contents are. This doesn’t mean that the influencer with many click-bait or provocative content should be chosen for being the influencer for your brand. You need to make sure that their online presence relates to your brand in some way. For example, if you own a clothing line, you can hire influencers with a niche in fashion.
2. You will also need to know how well their performance on social media. For this aspect, you will need to learn these aspects below:

• You need to know how active the influencer to make posts.
• How often the follower interacts with the account.
• How well the post reaches the audiences.

Does that mean that ones with a large number of followers will be the greatest influencer you should pick? Well, it doesn’t always the case. All aspects mentioned earlier plays a huge role in determining how well an account performs in social media.

The better engagement an account has, then the better the product is spread through the page. The engagement number also shows how many people are interested in your product. How routine an influencer posts content can also act as an indicator of an influencer’s performance in social media. You need to evaluate these aspects you can find in a prospective influencer to get an insight about how suitable he/she is to be your partner.